All posts by Matt Mason

Lake and mountains

Thoughts on Leaving a Legacy

How Will “Tomorrow You” Feel About You Right Now? Listen around your office long enough and eventually you’ll hear someone talking about “leaving a legacy.” Not a bad notion. I like the idea of paying attention to the impact of what you’re doing now and what you’re planning next, …

Tree with wooden sign: You can only think one thought at a time. Which will it be? Negative or Positive

Constraints: A Blessing and A Curse

I tend to be a more productive writer, and happier with the results, when I place some up-front limitations on the exercise. Like: "This can't be more than 400 words." Or: "I have to include one powerful bit of deep description before I start trying to persuade." My …

Dog and dad in front seat of retro van

Keeping Your Cool When Stuff Goes “Ping”

Being late really bugs me, especially when I could've prevented it. Several years ago, I took a long-term onsite client assignment during Chicago's peak congestion season (a.k.a. everything but the dead of winter). While juddering down the interstate one morning, dodging potholes and fender benders, I thought: *I …

sculptor working with stone vases

Now, Revise Like You Mean It

This is the third in a three-part Tips series, and is an example of foundational coaching I offer to individuals and teams who want to write clearer, more effective business communication. They cover the basics (planning, simplifying, and revising), but apply whether you’re drafting your first email …

Top view of coffee cup with napkin that says Just make stuff simple

Writing Simply Isn’t Simple: Craft a Clear CTA

This is the second in a three-part Tips series, and is an example of foundational coaching I offer to individuals and teams who want to write clearer, more effective business communication. They cover the basics (planning, simplifying, and revising), but apply whether you’re drafting your first email …

Harrier Plane

Before You Write, “File a Flight Plan”

This is the first in a three-part Tips series, and is an example of foundational coaching I offer to individuals and teams who want to write clearer, more effective business communication. They cover the basics (planning, simplifying, and revising), but apply whether you’re drafting your first email …