B2B Marketing Samples
VariousClient:
Mindwalk1
Tailored proposal coaching leads to higher revenue, improved engagement for small design firm
Challenge:
- Develop clear landing page copy for business coaching firm launching new program
- Target audience: Designers and marketers
- Product’s objectives: Respond more persuasively to a higher number of RFPs, in less time
Tactic:
- Short, engaging landing page copy that steers visitors to a single, clear CTA
Results:
- Spec assignment; revenue and page performance baselines not available.
Client:
Smith Training & Consulting, Inc.2
Modern prospecting and networking techniques freshen up a furniture consultancy’s balance sheet
Challenge:
- Kinnear’s (furniture consultancy) CEO, overspending on ads in trade publications, sought broader visibility and higher ROI on advertising spend
- Smith Training & Consulting (ST&C) wanted high-value placements in paid media to promote their successful sales training program
Approach:
- Develop interview-based CEO profile suitable for leading business publications (e.g., Crain’s, Fast Company)
- Drive inbound calls to ST&C while highlighting Kinnear’s successes and their USP
Results:
- Spec assignment; performance measurement not available
Client:
Chill-o-Matic Commercial Refrigeration3
Commercial freezer manufacturer warms up B2B sales using email, sponsored Facebook ads
Challenge:
- Promote limited-time and trade show-related discounts to email list
- Generate Facebook inbound leads
Approach:
- Develop short, clear and persuasive email marketing message
- Create eye-catching, mildly irreverent sponsored posts, pushing brand’s usual conservative boundaries
Results:
- Spec assignment; performance measurement not available
- Email message copy was a finalist for a $1,000 honorarium
