Mandatory upgrade to teleconferencing platform changes the user experience, requiring company-wide communication with little time and no budget

McDonald's

Challenges:

• Prepare employees for a technology upgrade
• Work around resource constraints in corporate communications to convey clear information quickly
• Reduce or fend off anticipated inbound calls to IT help center staff
• Deliver in 48 hours or less to meet distribution deadline, without a budget

Tactical Approach:

• Develop an explainer using screencast technology (script, voice, edit and post-produce), without incurring costs beyond regular payroll
• Compare and contrast current and future state UX
• Edit and post-produce with existing assets (no additional cost incurred)

Results:

• Single resource (me); approximately 12 working hours spent from ideation through delivery
• Aligned to then-current Brand standards
• Distributed one day earlier than needed