Grassroots inventor seeks to reduce incidents of police-involved shootings during traffic stops with inexpensive, 3D-printed product

StopShield

Challenges:

• Create crowdfunding/promo collateral for local entrepreneur; product prevents deadly miscommunications during routine traffic stops
•  No budget; pro-bono effort

Tactical Approach:

• Shoot, edit and produce short video for use on crowdfunding sites and in product marketing

Results:

• Approximately 12 volunteer hours helped yield $7,500 in crowdfunding for further product development, across a 31-day campaign