Change Communication

Preparing employees of four disparate businesses to merge into a single, North American entity

Veolia North America

Challenges:

  • Communicate harmonized total rewards approach, key dates, employee actions and deadlines, etc. in time for enrollment in the new, consistent program (approx. four months)
  • Provide context for the broader change and related variability; reference hard work and thoughtfulness of approach
  • Drill down on specifics in sufficient detail and with sufficient time to make informed choices
  • Differentiate messaging for employees significantly impacted, and provide follow-up contact

Approach:

  • Define message platform for executives and provide coaching
  • Build broad-based awareness with a mix of electronic and mail-to-home tactics; house all materials on a custom SharePoint microsite
  • Provide before-and-after benefits comparisons and rate sheets

Results:

  • Strong migration to unified platform of consistent benefits; resistance was managed on a small-group or individual basis
  • Engagement with microsite rose steadily after launch and remained active for approximately 5 months
  • Communication campaign won regional IABC Bronze Quill Award of Excellence
IABC Chicago Bronze Quill Awards
Tags: B2E, benefits, benefits harmonization, healthcare