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Home
About
About Matt
Policies
FAQ
What I Do
Copywriting + Editorial Services
Consulting + Coaching
Voiceover
Past Work
Contact
Linkedin
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Book a Call
Past Work
Home
»
Past Work
B2B Marketing
Employee Benefits
Healthcare
Social & Political
Technology
B2B Marketing
Email copy
Chill-o-Matic
:
Marketing email copy document
.
Student sample,
B2B Copywriting Apprentice
program.
Finalist for $1,000 honorarium
.
Evaluated by
Steve Slaunwhite
and
Lisa Christoffel
, B2B copy experts and
AWAI
instructors.
Sponsored social content and blog posts
Chill-o-Matic
: Facebook ads; student samples from B2B Copywriting Apprentice program
.
Concept #1: “Move Fast, Move With You”
Concept #2: “Dead Weight”
Bedazzled Custom Kitchen Design
: Student sample highlighting ESG/sustainability efforts and full-service design consultancy.
Layout: Canva.
Case studies and customer success stories
Smith Training and Consulting
: Student sample; testimonial derived from CEO at fictitious client organization (Kinnear Office Furnishings).
Design: Canva.
Landing page copy
Mindwalk
: Student sample; a coaching offering to help creatives respond more efficiently and effectively to RFPs.
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Employee Benefits
Print + digital publications
Roundy’s
: Benefits pre-enrollment newsletter with CEO message. Focus: Smart healthcare consumerism, shared cost responsibility.
Design:
Orangeflux
.
VNA
: Transition guide, preparing employees for benefits harmonization due to large-scale business consolidation.
Winning entry,
IABC Bronze Quill Award of Excellence
(2014).
Design:
Fister, Inc
.
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Healthcare
Narration
Anthem
: Internal videos promoting AI capabilities as critical to providing effective and responsive healthcare.
Video
:
“Predictive and Proactive”
Video
:
“The Future of Voice in Healthcare”
Intranet copy
Public accounting firm serving U.S. middle market
: COVID-19 emergency fundraising appeal, benefiting India-based colleagues.
Email + intranet post
:
Fundraising appeal kickoff message
Email + intranet post:
Update at the planned end of the campaign
(later extended due to strong response)
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Social & Political
Video production
StopShield
. Crowdfunding appeal and product launch promotion.
Graduate student assignment at Loyola University Chicago (
M.Comm., Digital Media & Storytelling
).
Narration
Susan Hagan for Ashtabula County
(narration): Web ad for county-level Democratic campaign.
Animation provided by
Outside the Lines Creative Group
.
GE + Chow Creative
(narration). Puerto Rico disaster relief following Hurricane Maria making landfall in 2017.
Scripted and shot by Jeff Chow,
Chow Creative
.
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Technology
Writing + Narration
Public accounting firm serving U.S. middle market
.
Launch video for internally-developed digital innovation and automation platform.
Video debuted at firmwide annual meeting, after opening remarks from the Chief Transformation Officer.
Produced end-to-end in one week using entirely internal resources.
I wrote follow-on launch communications for commercial products built on the platform, addressing these client pain points:
Sarbanes-Oxley (SOX) compliance (and a
SOX-related strategic partnership
)
Control test automation
Property tax compliance
Fraud vulnerability in intercompany financial transfers
Campaign concluded with a message from the CTO presenting a strong forecast for growth through automation.
Full production
McDonald’s (corporate HQ)
.
Explainer for videoconferencing software update.
Prepared solo (scripting, recording, and post-production) with no budget in under 18 hours.
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