- Advocate Health Care*
- Alight Solutions
- Allstate Insurance Corporation
- Federal Express (FedEx)
- The Hershey Company*
- Madison Hawk Partners, LLC
- Mallinckrodt Pharmaceuticals
- NorthShore University HealthSystem*
- Roundy’s Supermarkets*
- Snap-on Tools
- Stryker Corporation*
- Underwriters Laboratories (UL)*
- University Hospitals (Cleveland, OH)
- University System of Georgia
- USG Corporation
- Veolia North America*
(*) Indicates samples are available; browse using the tabs in this section.
What my clients say
What my clients say
Wellness & Microsite Promotion
Stryker’s Total Rewards team took a relatively big step on their journey toward digitizing communication, using this video to both (a) remind employees how critical even the smallest daily decisions can be to protecting and managing their overall health, and (b) launch a new one-stop digital destination for all Total Rewards content.
In writing this script I pitched the “Small steps, real results” concept, which became central to Total Rewards communications for the next two years. I selected the voice talent and was accountable to the client for the creative decisions. Amy and the fabulous team at Fister served as art directors and graphic designers.
Explainer: WebEx Upgrade
Facing an upgrade to a critical business tool (WebEx) on an aggressive timeline, McDonald’s End User Computing team needed to quickly familiarize their global technology users with a new interface and get the word out about upcoming training opportunities. Supplementing the usual “push” tactics (blast emails, and articles on the US intranet and global news platform), this video allowed users to “pull” a high-level summary of new features and key differences, to their devices for viewing on the go.
I had end-to-end responsibility for this piece, from scripting and voice through editing and post-production, with minimal budget or oversight. (This is an excerpt of the final video, whose runtime was just under four minutes.)
Issues Study & Awareness
The Peace of Work is an ongoing video study, begun during my Masters degree program. In it, I talk to willing interview participants about their own stories, and specifically what brings them peace in their working lives; in particular I focus on workers who identify as experiencing (or having experienced) a mood disorder.
Two ideas made up my working thesis:
For simplicity I described these career stages broadly, as follows:
- The Job Search
- The “First 90 Days” at a new position
- Ongoing growth, within an organization or across a whole career.
I conceived and executed the entire project (including all research, videography, post-production and WordPress website development).
Future development plans include interviewing more participants; adding a discussion board; and writing a companion e-book.
Product Promotion (Small Business)
As communities across the country grapple with gun violence and police-involved shootings, Chicago-area entrepreneur Anthony Green has found a way to make routine traffic stops safer for motorists and law enforcement alike. Based on his own 3D-modeled prototype, Tony oversees on-demand manufacturing of StopShield and meets regularly with police departments, fleet drivers and independent ride-share operators to get the word out.
It was my pleasure to work with Tony to prepare this online promotional video, handling end-to-end production (from scripting and interviews through post-production) on a pro bono basis while I completed my Masters degree in digital media.
The Rogue Eye: Chicago Actor Profiles
Named for the real or imagined critic who, according to famed actor/director Declan Donellan, can both motivate excellent performances and shock an actor into paralysis, The Rogue Eye was a series of interviews with Chicago-based actors. It sought to explore how they chose their vocation, and how they grapple with the influence of the Rogue Eye. An excerpt follows, from an interview with Paul Tinsley, an actor in Chicago for over half a century.
My role: With the assistance of several of Chicago’s finest actors, I prepared and conducted the component interviews, and edited the footage into short vignettes like this one.
I’ve written on a variety of topics as an internal communication consultant; browse a selection of samples in the expandable sections below.
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I helped stand up an interim communication function after MicroPort was spun off from its international parent. I prepared the attached strategy document showing the work streams identified, content considerations, and recommended deliverables.
NorthShore University HealthSystem
NorthShore sought to increase enrollment in their consumer-directed health plan with health savings account, and to publicize new insurance options. I wrote the attached plan, which outlines our pre-education and enrollment comms strategy.
Aon Service Corporation
This is one of several intranet articles I wrote to promote the Ethics HelpLine and to support the rollout of a refreshed Code of Business Conduct.
I edited existing plan documentation to create the attached sample, and oversaw its layout into a more user-friendly SPD.
This sample includes an executive positioning message I ghost-wrote for the Roundy’s CEO, and foundational information about the company’s cost control strategies in the uncertain era of health care reform.
Representing a significant step for Stryker toward digital and away from costly annual print collateral, I guided the team’s creation of their first electronic enrollment guide…posted on the new Total Rewards at Stryker intranet portal.
- Interactive PDF Annual Enrollment Guide
- Single-slide case study: Total Rewards at Stryker intranet portal
From 2007 to 2011, I planned and wrote all U.S. Open Enrollment- and corporate wellness-related collateral for Underwriters Laboratories’ Director of Benefits.
Veolia North America
This is a component of a campaign that ultimately won an IABC Chicago Award of Excellence. VNA combined four large business units under a single name and identity, simultaneously making significant changes to the benefits offerings for the newly-combined company — mere weeks before enrollment.
These are components of retirement plan communication packages deemed compliant with ERISA section 204(h) (in that they communicated in concrete and personalized detail, the impact of freezing or modifying the company’s defined benefit pension plans).
The Hershey Company
MAHLE Industries, Inc.
In February, 2016, I spoke at the International Association of Business Communicators (IABC) Leadership Institute, in Long Beach, CA.
The topic: value for our employers and business partners in establishing, promoting and earning a globally recognized credential for professional communicators.
Thanks to members of IABC Jacksonville for capturing the video!
General Electric: Hurricane Maria Relief
In September, 2017, Hurricane Maria left Puerto Rico without power or clean water: conditions from which her people still have not fully recovered. Following the storm, volunteers from General Electric partnered with NGOs on the island to restore, rehabilitate and refresh damaged areas of the island. Jeff Chow (Chow Creative) documented their efforts.
Voiceover: Emily Hagan for Ohio Senate
In 2016, Emily Hagan ran for a seat in Ohio’s State Senate, 24th District, on a progressive Democratic agenda. Better funding for Ohio schools and more transparent management of related funds were central to her campaign; a series of Web ads were deployed to spotlight these and other issues, and to emphasize the importance of turning out for every opportunity to vote.
My role: Outside the Lines Creative Group, LLC, the creative agency behind these whiteboard-style videos, hired me to voice the video series.