Hi! I'm Matt.

Lots of marketers live with “CAPS Lock” stuck on.

False urgency. Manipulative messaging. Borderline bullying, as their picture of the ideal future makes one’s present seem miserable. They swear it sells… and sometimes they’re right. But I don’t believe these tactics lead to quality relationships, loyalty or repeat business. I view effective copywriting as a variation on good conversation: sharing an idea in good faith, and inviting a response.

My communication career began in employee & internal comms, writing on behalf of leaders in the Human Resources and Compliance functions. I found that the hard sell doesn’t work, especially when your audiences are likely to see your content as (worst case) an attempt to make bad news palatable, or (best case) corporate puffery that often lacks an answer to “What’s this got to do with me?” 

I want my work to reflect that I don’t write to cajole, spin, or unduly flatter a prospect, a colleague, or an employee into a desired action. I’d much rather earn a repeat customer or reader because I’ve understood the problem they’re trying to solve, and because my content informed and delighted them.

To that end, I’ve assembled some representative samples of past work. The quality and diversity of my client list says more about me than I could ever say about myself. If you’d like to see or discuss something specific, email me or schedule a free 30-minute discovery conversation.

Thank you for visiting!

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Communication Management Professional (CMP)

Project Management Professional (PMP)

Past Winner, Bronze Quill Award of Excellence

Master’s Degree in Communication:
Digital Media & Storytelling specialization

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past work

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samples

past work

  • Advocate Health Care*
  • Alight Solutions
  • Allstate Insurance Corporation
  • Aon*
  • Federal Express (FedEx)
  • The Hershey Company*
  • Madison Hawk Partners, LLC
  • Mallinckrodt Pharmaceuticals
  • McDonald’s*
  • Mercer
  • MAHLE*
  • NorthShore University HealthSystem*
  • Rexnord
  • Roundy’s Supermarkets*
  • Snap-on Tools
  • StopShield*
  • Stryker Corporation*
  • Underwriters Laboratories (UL)*
  • University Hospitals (Cleveland, OH)
  • University System of Georgia
  • USG Corporation
  • Veolia North America*
  • Zimmer

(*) Indicates samples are available; browse using the tabs in this section.

What my clients say

Clear. Brand-focused. Creative. Organized.
As a creative director, this is who I pray is on the other end of the line when embarking on a project for any client, much less global companies with many viewpoints and cultures. Matt manages to take it all in and deliver specifics — no more, no less — to keep everything moving forward.
It’s brilliant.

Amy Fister

Owner, Fister Inc. (a creative marketing and design agency)

Matt was an invaluable addition to our communications team. His knowledge and expertise enabled him to hit the ground running, turning complex information into understandable and persuasive language quickly and easily. His writing and editing was consistently professional in a very deadline-driven and stressful environment.

Karen D. Daugerdas

Manager, Benefits Communication; The Walgreen Company

Professional work, quick turnaround!

10/10.

Korey Edwards

Communication Consultant, Mercer

Very good service; amazing voice! I recommend him.

Gabriel Gagnon

Voiceover client; theatrical Artistic Director

Oh my! Matt is awesome! He has such a good voice and finished our project right on time. Very friendly; I will work with him again. Thanks Matt!

 

Cindi Noble

Voiceover client; Marketing Director, TM Autosports

What my clients say

Clear. Brand-focused. Creative. Organized.
As a creative director, this is who I pray is on the other end of the line when embarking on a project for any client, much less global companies with many viewpoints and cultures. Matt manages to take it all in and deliver specifics — no more, no less — to keep everything moving forward.
It’s brilliant.

Amy Fister

Owner, Fister Inc. (a creative marketing and design agency)

Matt was an invaluable addition to our communications team. His knowledge and expertise enabled him to hit the ground running, turning complex information into understandable and persuasive language quickly and easily. His writing and editing was consistently professional in a very deadline-driven and stressful environment.

Karen D. Daugerdas

Manager, Benefits Communication; The Walgreen Company

Professional work, quick turnaround!

10/10.

Korey Edwards

Communication Consultant, Mercer

Very good service; amazing voice! I recommend him.

Gabriel Gagnon

Voiceover client; theatrical Artistic Director

Oh my! Matt is awesome! He has such a good voice and finished our project right on time. Very friendly; I will work with him again. Thanks Matt!

 

Cindi Noble

Voiceover client; Marketing Director, TM Autosports

Wellness & Microsite Promotion

Stryker’s Total Rewards team took a relatively big step on their journey toward digitizing communication, using this video to both (a) remind employees how critical even the smallest daily decisions can be to protecting and managing their overall health, and (b) launch a new one-stop digital destination for all Total Rewards content.

My role:

In writing this script I pitched the “Small steps, real results” concept, which became central to Total Rewards communications for the next two years. I selected the voice talent and was accountable to the client for the creative decisions. Amy and the fabulous team at Fister served as art directors and graphic designers.

Explainer: WebEx Upgrade

Facing an upgrade to a critical business tool (WebEx) on an aggressive timeline, McDonald’s End User Computing team needed to quickly familiarize their global technology users with a new interface and get the word out about upcoming training opportunities. Supplementing the usual “push” tactics (blast emails, and articles on the US intranet and global news platform), this video allowed users to “pull” a high-level summary of new features and key differences, to their devices for viewing on the go.

My role:

I had end-to-end responsibility for this piece, from scripting and voice through editing and post-production, with minimal budget or oversight. (This is an excerpt of the final video, whose runtime was just under four minutes.)

Issues Study & Awareness

The Peace of Work is an ongoing video study, begun during my Masters degree program. In it, I talk to willing interview participants about their own stories, and specifically what brings them peace in their working lives; in particular I focus on workers who identify as experiencing (or having experienced) a mood disorder. 

Two ideas made up my working thesis:

Each stage of one’s career bring its own unique, and potentially severe, challenges.

These challenges are amplified when workers are also managing a mood disorder.

For simplicity I described these career stages broadly, as follows:

  • The Job Search
  • The “First 90 Days” at a new position
  • Ongoing growth, within an organization or across a whole career.

Here is one of the project’s component videos; view the full site here.

My role:

I conceived and executed the entire project (including all research, videography, post-production and WordPress website development).

Future development plans include interviewing more participants; adding a discussion board; and writing a companion e-book.

View the full site here.

Each year, 40 million Americans are diagnosed with an anxiety disorder — and a further 18 million, with some form of depression.

— Anxiety & Depression Association of America, 2018

Product Promotion (Small Business)

As communities across the country grapple with gun violence and police-involved shootings, Chicago-area entrepreneur Anthony Green has found a way to make routine traffic stops safer for motorists and law enforcement alike. Based on his own 3D-modeled prototype, Tony oversees on-demand manufacturing of StopShield and meets regularly with police departments, fleet drivers and independent ride-share operators to get the word out.

My role:

It was my pleasure to work with Tony to prepare this online promotional video, handling end-to-end production (from scripting and interviews through post-production) on a pro bono basis while I completed my Masters degree in digital media.

The Rogue Eye: Chicago Actor Profiles

Named for the real or imagined critic who, according to famed actor/director Declan Donellan, can both motivate excellent performances and shock an actor into paralysis, The Rogue Eye was a series of interviews with Chicago-based actors. It sought to explore how they chose their vocation, and how they grapple with the influence of the Rogue Eye. An excerpt follows, from an interview with Paul Tinsley, an actor in Chicago for over half a century.

My role: With the assistance of several of Chicago’s finest actors, I prepared and conducted the component interviews, and edited the footage into short vignettes like this one.

I’ve written on a variety of topics as an internal communication consultant; browse a selection of samples in the expandable sections below.

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MicroPort Orthopedic
I helped stand up an interim communication function after MicroPort was spun off from its international parent. I prepared the attached strategy document showing the work streams identified, content considerations, and recommended deliverables.

NorthShore University HealthSystem
NorthShore sought to increase enrollment in their consumer-directed health plan with health savings account, and to publicize new insurance options. I wrote the attached plan, which outlines our pre-education and enrollment comms strategy.

Aon Service Corporation
This is one of several intranet articles I wrote to promote the Ethics HelpLine and to support the rollout of a refreshed Code of Business Conduct.

Atkore International
I edited existing plan documentation to create the attached sample, and oversaw its layout into a more user-friendly SPD.

Roundy’s Supermarkets
This sample includes an executive positioning message I ghost-wrote for the Roundy’s CEO, and foundational information about the company’s cost control strategies in the uncertain era of health care reform.

Stryker Corporation
Representing a significant step for Stryker toward digital and away from costly annual print collateral, I guided the team’s creation of their first electronic enrollment guide…posted on the new Total Rewards at Stryker intranet portal.

Underwriters Laboratories
From 2007 to 2011, I planned and wrote all U.S. Open Enrollment- and corporate wellness-related collateral for Underwriters Laboratories’ Director of Benefits.

Advocate Aurora Health 
Assisting with a large-scale content reorganization and refresh on Advocate’s external site, I extensively re-wrote consumer-facing content to make it more approachable, ADA-compliant, SEO-friendly and informative. 

Veolia North America
This is a component of a campaign that ultimately won an IABC Chicago Award of Excellence. VNA combined four large business units under a single name and identity, simultaneously making significant changes to the benefits offerings for the newly-combined company — mere weeks before enrollment.

These are components of retirement plan communication packages deemed compliant with ERISA section 204(h) (in that they communicated in concrete and personalized detail, the impact of freezing or modifying the company’s defined benefit pension plans). 

 

The Hershey Company

MAHLE Industries, Inc.

In February, 2016, I spoke at the International Association of Business Communicators (IABC) Leadership Institute, in Long Beach, CA. 

 

The topic: value for our employers and business partners in establishing, promoting and earning a globally recognized credential for professional communicators. 

 

Thanks to members of IABC Jacksonville for capturing the video!

General Electric: Hurricane Maria Relief

In September, 2017, Hurricane Maria left Puerto Rico without power or clean water: conditions from which her people still have not fully recovered. Following the storm, volunteers from General Electric partnered with NGOs on the island to restore, rehabilitate and refresh damaged areas of the island. Jeff Chow (Chow Creative) documented their efforts.

My role: I was honored to be asked to narrate GE’s video, which was extremely well received. (Learn more about Chow Creative.)

Voiceover: Emily Hagan for Ohio Senate

In 2016, Emily Hagan ran for a seat in Ohio’s State Senate, 24th District, on a progressive Democratic agenda. Better funding for Ohio schools and more transparent management of related funds were central to her campaign; a series of Web ads were deployed to spotlight these and other issues, and to emphasize the importance of turning out for every opportunity to vote.

My role: Outside the Lines Creative Group, LLC, the creative agency behind these whiteboard-style videos, hired me to voice the video series. 

Demos: Voiceover

Commercial

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Narration

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