Refrigeration product promotion

Commercial refrigerator and freezer manufacturer promotes new cooler line at tradeshows, on social, and via email

Writing

Marketing Email and Social Posts

These on-page and linked samples were assignments prepared for the American Writers and Artists Institute (AWAI) B2B Copywriting Apprenticeship program.

Marketing email copy (view it here)

Constraint: 350 words or fewer.
Objective: Entice independent restaurant owners to visit Chill-o-Matic’s trade show exhibit and redeem an exclusive discount offer.
Result: Finalist for a $1,000 honorarium, as evaluated by B2B copy experts Steve Slaunwhite and Lisa Christoffel.

Sponsored Facebook post

Constraint: 50 words or fewer; up to 10 words integrated with the image.
Objective: Present product benefits and a compelling CTA to restaurant owners; offer a time-limited discount.
Primary concept: “Move Fast, Move With You”
Alt concept: “Dead Weight”